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This web site had the following on the web site, "Order Online At Our Website! Choose from our amazing line of American inspired cuisine." Our analyzers saw that the web page said " Order online directly from our website or visit us." The Website also said " We work hard to offer you great and exclusive deals when you order online from our website. We offer fresh ingredients and fast service every time at Effys Kitchen. Photography By NYC Food Photo." The website's header had Sandwiches as the most important optimized keyword. It is followed by Platters, American, and Cuisine which isn't as ranked as highly as Sandwiches. The next words effyskitchen.com uses is Order Online. Order Direct was included and could not be viewed by search crawlers.